Clearer food labelling may ‘boost sustainability’

Businesses would find maintaining their sustainable commitments easier if eco-friendly labelling schemes were less complicated, it has been suggested.

Executive director of the Food Ethics Council Tom MacMillan believe that having too much too digest is a problem for consumer purchasing food, despite their good intentions.

He said: “Useful environmental labelling might cover a whole gamut of issues in one go – not separate stickers for carbon, wildlife and the many other issues that matter – but that’s a tricky challenge technically.

“Previous research shows people would rather all the products on the shelves were sustainable.”

His comments follow a survey by the Newcastle Business School at Northumbria University, which indicated that nearly two-thirds of consumers (72 per cent) want carbon labels on food products.

Three-quarters of respondents also indicated that they would benefit from clearer carbon labelling on food products, which would help them think ‘green’.

This is despite the majority of consumers not being aware of their carbon footprint.ADNFCR-2805-ID-19558841-ADNFCR

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