Business sustainability ‘can be encouraged through incentives’

There is much more that could be done to promote sustainability and green business practices, according to one commentator in the sector.

More incentives, rolling out wider carbon pricing to boost utility bills and encouraging firms to be more efficient with their energy are suggested by James Murray, editor of BusinessGreen.com.

He also points out that investing more money into green technology will help create more green jobs and encourage sustainability.

“The more people who are working in that industry the more they will be understanding of those issues and demand them as consumers themselves. It is sort of a virtuous circle,” Mr Murray commented.

Furthermore, the green jobs sector has remained strong during difficult economic times, as demand for jobs outstrips the supply of skilled workers.

A £125 million Hermes Environmental Innovation Fund has been set up in the UK to invest in low carbon and clean technology funds, focusing on opportunities that increase the efficient use of resources at all stages of production and consumption.ADNFCR-2805-ID-19582864-ADNFCR

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