British supermarket gives boost to sustainable dairy farmers

J Sainsbury’s has increased the price it pays for British milk in an attempt to reward farmers with high environmental standards and meet a series of sustainable sourcing targets.

The supermarket chain yesterday raised the price it pays for litres of milk by 0.9 per cent in the first pricing review since it adopted a new cost of production model in April.

Under the COP model, Sainsbury’s reviews the cost of resources that went into making the milk each quarter, including fuel, feed and fertiliser. It also includes a welfare and environment bonus payment to reward farmers who have adopted “outstanding” animal welfare and environmental standards.

As of yesterday, Sainsbury’s has also increased the price of milk it pays from 30.30ppl to 30.56ppl. A spokesman for the company hinted it was unlikely to pass on the price to customers, as the price it pays farmers has no bearing on the shop price.



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